Most of us are familiar with the QR code promos from their use on coupons and customer reward cards. A QR code is the two dimensional code that can only be read using a barcode reader (scanner) or a mobile phone with the required application. Preferred customer information, a discount amount or other details can be embedded within the code. However, QR coding is drastically changing the way businesses and organizations promote themselves and the products or services they offer. Advances in technology combined with more businesses deciding to “go green”, has resulted in a significant increase in the demand for use of QR bar codes when designing promotional products. Businesses, organizations and groups that want to stay connected and relevant often times use items like custom lapel pins, challenge coins, key chains and other custom products. Adding a QR codes to the design of any of these marketing tools boosts their promotional potential while giving both new and previous customers a little something extra that says “thank you” and “don't forget about us.”
QR bar codes are a good way for businesses to link people directly to the company’s website. Potential clients will never have to worry about trying to remember the companies web address nor will business owners have to be concerned about them losing the company's key information. With small promotional products like challenge coins being portable and easy to access, clients will always have an easy way to contact to the business when they need to. In addition to the website, traditional contact information like the business’ address and phone number can be included in the code as well. If someone is already out and needs to locate the business' office, they will be able to scan the barcode for the location and then input into a GPS system. This would also give them a means of contacting you for directions or for answers to unexpected questions.
Then there are V-cards which are file formats for electronic business cards. They are an eco-friendly and paperless promotional item that can also be embedded into a bar code. When used on a custom key chaiin or other personalized item, they present themselves to be far more interesting and original than traditional business cards. Recipients are always surprised and even entertained by a company’s efforts to stand out. Not to mention, the originality behind using a customized product with a QR code will make them less likely to be misplaced. Whatever the nature of your business, QR codes paired with custom promotional products are a guaranteed way to set and keep your company a part from its competitors. Contact a leading manufacturer of promotional products for more information.